9 SEO examples you can copy and learn from in 2025
In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword. When someone’s scanning Google’s first page results, they rely largely on title tags to figure out what they should click on. Specifically, before I write a single word, I figure out my target keyword’s Search Intent. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. You can usually filter out a good chunk of keywords based on keyword difficulty alone.
Topic mind map with business value keyword segmentation
This doesn’t mean you should try to get keyword-stuffed anchor texts at any cost. It is used to describe all the links that point to your website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A.
- SEM is your best bet if you’re looking for a FASTER way to get your website in front of people who are already searching for what you have to offer.
- These efforts show search engines how trustworthy and reputable your site is.
- With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms.
- Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.
SEO Guidebook
The key to an effective SEO strategy is to ensure your website contains engaging and valuable content for your users and that the content is easily searchable. Keeping your content fresh and routinely updating websites can also provide valuable benefits. After all, search engines want to display quality content to their audience.
Optimise Your Pages (For Organic Traffic)
One result of that is zero-click searches, where search engines show the complete answer to a search query in the search results. This can lead to fewer clicks to your website, but it still pays off to be the website that provides that answer. In fact, this is a good example of the direction in which SEO is going. Shift your focus from ‘just clicks’ and maintaining a specific spot in the search results to building a strong brand and being visible on different platforms. Creating a website and leaving it at that isn’t going to cut it. With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty.
Or, for certain results, they’ll show “sitelinks” below the result. Even though Google now has dozens of SERP features that appear on the first page, the two most important categories are paid results and organic results. When you are deeply focused on your website, you can forget what it’s like to be a regular web user. SEO Anomaly One of their clients increased traffic to their website by more than 50% by using SEO, even though they’re in the highly competitive used car industry. In this SEO for Dummies guide, you’ll learn 13 tips that’ll ground you in the basics and give you access to all the SEO fundamentals. I’m not sure I’d want to carry around a book with a “For Dummies” title, especially if it related to my career or business.
SEO Can Put You Ahead of The Competition – If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales. It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. Practicing SEO is the best way to continue your learning journey and could be key to growing your website’s revenue. You can start building your reputation with Semrush’s Link Building Tool. When another site links to your URL, it indicates that your page or site is useful and trustworthy.
Especially if you have a small website with a couple of well-interlinked pages. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place.
This approach is best suited for larger businesses with ongoing SEO needs. Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education. If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO.