How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content
Our professional search engine optimization services ensure that search engine spiders accurately index your website and pages. Understanding the landscape of SEO competitors is crucial, and a keyword or gap analysis offers valuable insights. This process helps identify which keywords your competitors are targeting effectively and where gaps in their SEO strategies may exist. A comprehensive keyword analysis can pinpoint areas where your business can capitalize and improve its online visibility. Similarly, a gap analysis against your competitors serves as an essential tool. Incorporating a strategic frequency of content-focused SEO, we ensure that every piece endorses your brand’s authority, enhancing stability and rankings in SERPs.
Technical Optimizations for SEO
Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both. SEO involves making your site more appealing to both users and search engines. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a BHS Links vital first step in achieving your online business goals.
- Add any original or stock imagery to your site and review your alt descriptions.
- This ongoing process ensures sustainable growth in traffic and rankings.
- Generally, Google wants to rank unique content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Remember that you don’t need to analyze all the metrics all the time, but it is good to have a basic overview of what they mean to avoid data misinterpretation. Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. Selecting the right time frame is the first thing you should do when working with any analytics tool. The reports are divided into 5 main categories based on what kind of data they provide. You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site. Besides the basic (but very useful) data like top queries or top pages, the Performance report is a goldmine of various deeper insights into your site’s search performance.
What does this mean for SEOs?
Now that you’ve identified technical issues on your website, it’s time to gather some metrics together that will give you a bird’s-eye-view of your overall performance. Possessing these baseline metrics will give you a firm grasp on where you stand – your strengths, weaknesses, authority, and health. If the business for which you perform SEO work operates locally, either out of a storefront or drives to customers’ locations to perform service, it qualifies for a Google My Business listing. For local businesses like these, Google has guidelines that govern what you should and shouldn’t do in creating and managing these listings. In fact, Google even has a Search Engine Optimization Starter Guide, much like our own SEO Beginner’s Guide!
It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. If you use WordPress, the SEO plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google. However, it’s different from when you want to rank for “best webcams for streaming”. Users with this intent simply wish to compare the best webcams for streaming purposes. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.
Mobile Optimization
Fortunately, every major keyword research tool on the market, like Semrush, has a keyword difficulty score that takes the first page competition into account. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. A great time to hire is when you’re considering a site redesign, or planning to launch a new site.