Technical & Strategy Consulting
With the help of our SEO audit tool, you’ll be able to learn much more about your current website—and take action on standing issues. Together, SEO site audits and SEO reporting provide a full picture of where a site stands, what needs improvement, and how those improvements are performing over time. After reviewing the suggestions, you can deploy them instantly with a simple click, and Otto SEO makes the changes directly on your website regardless of your CMS platform. The Search Atlas Otto SEO Tool continuously monitors your site for new issues and automatically updates its recommendations based on changes in performance, structure, or search trends.
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- That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.
- Google Search Console is a free tool from Google that allows you to measure your site’s search traffic and identify and fix technical SEO issues.
- They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
- Search engine optimization is not only about optimizing the website itself.
- From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver.
To analyze on-page SEO, conduct thorough keyword research to understand search intent and identify the most valuable terms to target for each page. Evaluate how well your current content addresses the questions and needs behind these searches. Review your title tags and meta descriptions to make sure they include target keywords while remaining compelling enough to encourage clicks. Check that your heading structure creates a logical hierarchy that both users and search engines can easily follow. Assess your content quality by examining factors like comprehensiveness, originality, readability, and engagement metrics.
The Authority for All Things SEO
To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others. Conductor Website Monitoring (formerly ContentKing) is one of the more unique SEO SEO Anomaly auditing tools on the market. If its website is to be believed, it’s the only tool of its kind with real-time audit updating, meaning your dashboard shows up-to-the-minute analysis every time you look at it. Unlike the rest of the tools on this list, which perform domain-level crawls to tell you what’s going on with your website, Clearscope is strictly focused on the content of a single page.
When you click some of the links on this page, we may earn a commission. Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions.
Domain Authority (DA) represents the score for your entire website and is provided by Moz. This score can have a maximum value of 100, and factors in metrics such as the amount of links you have. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. As content becomes outdated, its search traffic will often start to drop off.
If the cost of a business or website is based even partially on performance driven by search engines, then it’s prudent to understand how it is being achieved, along with any potential risks to it. Search landscape competitors – Some businesses never think beyond their direct business competitors. But in reality, it’s often completely different websites that they’re competing against in the SERPs.
These type of audits were more common in the days when Google would occasionally roll out big updates often resulting in a website’s traffic to plummet without much explanation. These days Google tends to (although not always) release more incremental algorithm updates more regularly. So although performance drops do happen, they’re not the panic inducing cliff edge drop-offs that we used to see. One such area of issues which has taken on increased importance over recent years is that of toxic links. Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued.
Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it’s best not to leave them blank. You can perform a simple canonicalization check using the MozBar. Simply navigate to a URL and first verify that the page contains a self-referencing canonical. Next, try adding random parameters to the URL (ones that don’t change the page content) and verify that the canonical tag doesn’t change. You also want to avoid “orphaned pages” — which are pages not linked to by any internal URLs on your site.